The image shows Kevin Landwehr’s custom typographic label designs for Saintsbury Wines’ Winemaker Series. The labels are drawn directly from the designer's notebook, reflecting the thought and process behind each wine. The tactile cotton paper and active-nature of the designs support Saintsbury’s philosophy, “The joy is in the work.” The bottles are placed on rustic cinderblocks against a backdrop of raw wood and measuring tools, emphasizing the artisanal, inventive theme of the series. Featured: Ricci Vineyard Saint Laurent, Alder Springs Chenin Blanc, Canihan Syrah, Alder Springs Mencia.
Now Launching
SAINTSBURY WINERY REBRAND
Another exciting business-wide brand refresh, this time for family-owned legacy winemaker, Saintsbury. Cutting through a half-century of brand fog, we’ve created a fresh artistic vision perfect for a changing Napa & Sonoma — and worthy of the skill and care inside each bottle.
Scope: Brand growth strategy, rebranding of all estate assets and visual design systems, wine bottle labeling, slogan, copywriting, digital scaling, and executive brand standards.
Labels for 3 tiers of Saintsbury wines: Ricci Vineyard Saint Laurent, Alder Springs Chenin Blanc, Green Acres Chardonnay, Vandal Vineyards Pinot Noir, Sonoma Coast Chardonnay and Pinot Noir.
PROFESSIONAL BACKGROUND
Across both coasts, I conduct design, writing, and research for hospitality groups, vineyards, food & beverage brands and products through the product branding and hospitality firm Nothing Something. Primarily in New York and California, I create unforgettable experiences for brands connecting with audiences on a deeper level.
My eponymous Raleigh, North Carolina studio focuses on social impact by collaborating with forward-thinking startups, non-profits, VC groups, and professional services tackling significant challenges and creating positive change.
PROCESS
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People know me as a hands-on leader taking ideas from nothing to something. My ongoing work with diverse and successful founder-led brands leverages deep, multi-decade creative and business expertise. Listening, asking the right questions, planning, art direction/design, writing, and production are core strengths.
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Design is the elegant side of business competition. Competition features both winners and losers, and, though it may sound harsh, we’re here to win. Not just to survive; but to win hearts and minds, grow strong, and build wealth.
Winning, i.e., to:
“gain the affection or esteem of”
“gain or succeed by struggling, conquering, and obtaining.”People are won over by a charm offensive of voice, personality, and story. Like people, brands may comport themselves in this way to win affection and gain market. Winners understand: The genuine emotional connection brands can build with design creates the pleasure of steady growth.
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Brand personality emerges through process. For me, that process is almost always Collect, Reflect, Effect. As a north star, I try to stay classic while still moving freely enough to break things. I aim to invigorate those who invite my help, and be grateful for the relationships that follow.
Featured Works
ONX WINES REBRAND
I managed a business-wide brand audit for ONX Estate Wines & Vineyards, including internal/external corporate strategy, the rebranding of all estate assets and visual design systems, wine bottle labeling, copywriting, and executive brand standards. Launch
The image shows the ONX Estate Wines & Vineyards portfolio of wines and features label design by Kevin Landwehr. Focus: wine label design for Tracing Paper Rosé of Tempranillo.
NULL WINES SOCIAL MEDIA & BRAND STRATEGY
The joy of a well-executed vision: My go-to-market guide provides a pitch-perfect social experience for this spectacular zero-alcohol wine startup.
Apple Music
Apple Dynamics included me in their Artist Icons project, reimagining my label designs as playlist art.
BRAND DEVELOPMENT GOOD ENOUGH TO EAT
I made a super-fun brand identity system for legendary Glasgow burger chain Dennistoun Bar-B-Q.
DESIGNING FOR COMMUNITIES ON THE LINE
World Central Kitchen: Helping People & Businesses
When restaurants across America were forced to shut down, we built and mobilized a massive humanitarian meal delivery organization, bringing together the coalition of chefs, restaurants, vendors, and volunteers still distributing thousands of meals a week to hard-hit communities.
Our organization continues to effect change through World Central Kitchen. See what is being accomplished and learn how you can help children, senior citizens, low-income families, out-of-work, homeless, and independent restaurants in your community.
Brand Design & Social Strategy: Old Kan in Oakland is OK!
I designed the name, logo, and social strategy for a true Oakland brand; Old Kan in Oakland, California. See more
The brand is built to be natively social, and uses a reinvention to own the “OK” sign, an easy way for fans to represent and broadcast their love for Old Kan, the city they love, and the people and places that make it great.
FEATURED PROJECT
Designing the Scribe Winery Brand Identity
Fighting Modern Slavery
Simple work helping a critical partnership between Delta and Freedom United, the world’s largest anti-slavery community, petitioning governments to ratify a comprehensive international standard on forced labor.
You can help end human trafficking today at www.freedomunited.org
Gravity Heights
I designed bold, scalable branding for Gravity Heights and San Diego restaurant group Whisknladle Hospitality. See more
