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Resin Denim
Mystery, grit and New York-inspired artistry differentiate a brand in a challenging market
Branding, Art Direction, Creative Direction
The Resin brand identity encompasses brand strategy, mobile & web UX/UI, graphics, art direction and shoots, commercial advertising, strategic social/corporate partnerships, events and brand-integrated showrooms. We won business from Nordstrom, Barneys, Bergdorf Goodman, Bloomingdale’s, Maxfield, Shopbop, Revolve, and ASOS. In addition to design direction, I led our team of contributors, drove quarterly revenue increases and acquisition by Paper Denim & Cloth.
This project was sprawling in scope, creatively audacious, and extremely ambitious. It allowed me to fully let loose both as a design generalist and a brand manager.
Tradeshow Booth Design
Convention Center Campaign
Print Assets: Experimenting with Process and Achieving Spectacular Results
Strategic Partnerships: Jameson Irish Whiskey “Natural Chemistry” Campaign
Strategic Partnerships: Kanon Organic Vodka, Vogue, MiLK Studios, New York Fashion Week
Designed and produced branded experiential alpha-Influencer events, social engagement concepts, and strategic partnerships (Kanon Organic Vodka, Vogue, retail chains).
For this event, guests were able to capture, view, share, and comment on live-stream projections of themselves in real-time.
Produced by Nothing Something. Creative Direction: Kevin Landwehr Videography: Teddy Telles Creative Support: Melissa Constandse & Devin Becker / Executive Producer: Chris Gilbert
Strategic Partnerships
Environmental Design + Event Strategy
Strategic Partnerships
Celebrity Endorsements + Digital Marketing
Specialized Web/Print Campaigns:
Seasonal Content, Star Photographers
Resin website integrated multi-directional JQuery + HTML5 parallax over live video. Marketed consumer-focused website using analytics, metrics + cutting edge web and mobile technologies, yielding +500% downloads, +600% inbound contacts, +300% blog subscribers and +380% YOY social media followers.
Content Creation: Product Launch Teaser Videos and Simple Branded Video Content for Web
Resin is Alchemy. Creative Direction: Kevin Landwehr / Produced by Nothing Something Videography: Teddy Telles / Art Direction: Kevin Landwehr, Devin Becker & Melissa Constandse / Produced by Chris Gilbert
Design and Production of Hardware and garment Labeling
Managed overseas production of hardware and fabric labeling, reducing production costs by 70%.
Seasonal Campaigns for eCommerce Partners, Billboards, Scaffolds, Buses, and Magazines
