Domicile Properties Rebrand

I’m just wrapping up my rebrand of San Francisco real estate group Domicile Properties. I think it’s smart, fresh, and free of the dry, overblown elegance that plagues the graphic design in this industry — most of it stinks of a previous generation. The redesign of the website was well-served by the owners; who had faith I could create something appropriate to the category of real estate without rehashing the same tired approaches.

View fullsize

Domicile properties, in partnership with Compass.

View fullsize

Brand Launch: La Milpa de Rosa Disrupts

For the best Mexican chefs, La Milpa de Rosa is New York’s beloved little secret.

Natural, traditional, passionate

It’s been both fun and delicious learning from the sweet people behind Tortilleria La Milpa de Rosa. Though the secret is really the quality of their masa, not the branding, it’s still a great example of the benefits that come with branding from the bottom up: Everything's in sync, from the name to the frame. Here's a look at the new website.